Though the image might not suggest it, this is no ordinary gin review. This also includes the bottle. Sure, it might look like your everyday gin bottle. Glass, pretty label, a new style for McQueen Gin, who generally use a pot bottle with a distinctive blue glaze.
But not every bottle allows you to access a QR code to get to their website.
And more importantly, not every bottle has an app, that allows your bottle to do this:
Or this:
Or even this:
This little cute lemon is the maverick spirit of the Citron Gin – think lemon sherbets with a good juniper backbone – so good in a G&T, Tom Collins or Martini. This is just one of the experiences available – and with the new bottles available via the shop on the app for just £23 each, it would be very easy to play a little ‘Gin Pokemon’ (gotta catch em all) to experience all the AR fun on offer.
The free app is easy to download, and available for both Apple and Android phones. And to access the VR, just open the app, select the bottle and hold it over the ‘M’.
In a world where we can’t visit distilleries, or do in person tastings, it’s a great way for you to get involved a little more with the gin, and giggle when Maverick Lemon gives you the thumbs up.
Now the question remains… Which one do I get next?